Support from initial idea to marketing – Mit dem „K2Build“-Konzept will Kesseböhmer den Händler nun von der ersten Idee einer individuellen „YouK“-Komposition über Kundenberatung, Planung, Materialauflistung und Realisierung bis hin zur zielgruppenorientierten Vermarktung begleiten. Dabei Kesseböhmer now intends to use its “K2Build” concept to support retailers from the initial idea of a customised “YouK” composition through customer advice, planning, material lists and implementation to target-group specific marketing. This is a full package, which is a bit like a cake mix for a specific planning situation. This means that Kesseböhmer won’t just be supplying the necessary metal parts such as ladders, clothes rails or racks, hook strips or umbrella stands, but will also consider the ideas of the customer who can substantially enhance the system in terms of function, practicality and design with extra elements that are easy to hook in or simple to fit. “K2Build” is a full set of inspirations, dimensioned configurations, CAD datasets for the entire design and processing aids in the form of furniture part lists and assembly instructions.
A ladder opens up its own product world with greater functionality. That is the idea behind “YouK”. This means the industrial style shelving system plus a customer’s units have the potential to become a fully-fledged set of wall units. With a table top inserted, it becomes a home office or co-working space. At the digital trade fair in May 2021, Kesseböhmer will also be demonstrating the combination with height-adjustable desks, which work with the ergonomic “Smart Office” package “YOYO”. This reminds users to alternate regularly between sitting and standing and manages desk utilisation in large offices.